Daiane started following the work of 3 people.
Daiane started following the work of Ingeborg Kleppe, Norges Handelshøyskole, Strategy and Management.
Daiane started following the work of 3 people.
Daiane Just found out that the online repository for theses at UFRGS tracks the numbers of views and downloads for each document. It's awesome to find out your work has been read by others than those on yo... more
Graduate Student, Schulich School of Business
Ph.D. Candidate
Marketing Department
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Robert Kozinets
Eileen Fischer Russell Belk |
About
I am currently a PhD. Candidate at York University. Prior to attending York, I received a Master’s degree in Business Administration from UFRGS, and a bachelor degree in Social Communication from UFSM, in Brazil.
My research projects converge around connecting consumer behavior with marketing management. They examine how consumers and marketers congregate in networked markets and they investigate the social and dynamic aspects of existing markets. More specifically, my dissertation investigates a hybrid of interwoven commercial and gift economies, and considers the processes through which consumers and marketers negotiate rewards and costs derived from the joint development of a market.
I have presented my work at major Marketing conferences, including AMA, ACR and CCT.
In addition to pursuing my research interests, I am a part-time instructor for undergraduate courses at Schulich School of Business.
Contact Information
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